Sometimes a true story can come from coincidence.
As does the story of the Clifden Collection, a part of the Butcher of Blue Essentials.
Exactly 200 years after John D’Arcy founded the city of Clifden in Ireland, they placed their finger on the world map when they needed a new name for their woolly and smart looking jumpers. And as if he magically controlled their finger - John D’Arcy, (a young and smart looking dude in his time) pointed us straight to a little dot on the West Coast of Ireland.
Clifden.
As a tribute to Clifden and its inhabitants we travelled to Ireland with a suitcase full of jumpers to photograph the new collection - with the lovely people of the town, with its 1567 inhabitants and 18 pubs.
We met the red-bearded Domhnall, surfer Noel with his Dutch ancestors, the boys from the local Butcher shop, pub owner John, the banjo players, the whiskey connoisseurs and Guinness drinkers - and dressed them in our new Clifden collection.