I AM NOMAD

Most people know how much I love the outdoors, so this project felt like stepping right into my element. Just before summer, I photographed the new I AM NOMAD campaign — and the complete summer collection — for the Dutch outdoor brand The Nomad Company B.V.

Together with a small, tight-knit crew, we set off to southern Spain: wandering the whitewashed streets of Albaicín in Granada, hiking the Ruta de Los Cahorros in Monachil, and climbing around the stunning Sierra Nevada. The goal was simple — to capture the spirit of adventure, movement, and being outside.

What made this project truly special was the people. Everyone featured in the campaign was streetcast — genuine outdoor enthusiasts from all over Europe. No models, just real people who live the lifestyle Nomad stands for. Their authenticity brought the images to life in a way that felt raw and honest — exactly what the brand is about.

In addition to the campaign imagery, I photographed the full summer collection: travel bags, backpacks, tents, equipment, and clothing. A complete visual story for a brand that celebrates life outdoors.