In search of perfection

La semplicità è l’ultima sofisticazione. Or, as we would say, simplicity is the ultimate sophistication. Keep it simple. Enjoy modest perfection.

You’ll see this back in many aspects of Italian life. The Italians live it, dream it, drink and eat it. It’s in every vessel of their culture.

Butcher of Blue is always looking for simplicity and perfection. That’s why they produce their top quality denims in Northern Italy. And why we travelled to Bassano del Grappa to shoot the new collection with the local craftsmen as our models.